Williams-Sonoma owned furniture maker West Elm ventures into hotels. Does the move have legs?
“Would you like to take your coffee table home with you today?” the front desk agent asks at check-out. Thanks, but I’ll pass. “The bedside lamps are 30% off?” she persists. I politely decline, pay a hefty hotel bill and go along my way. I’m not saying that’s exactly how it will play out, but that’s basically the idea behind West Elm’s latest move into hotels with the first one opening in Detroit in 2018. West Elm’s move into the hotel industry can be viewed as a creative way