Stop showing this chart to your Revenue & Sales teams
In this article, the Managing Director of Travel Consultancy Strategize Revenue and former Director of Revenue Strategy for Starwood Hotels & Resorts, Vikram Pradhan, breaks down why this Phocuswright's popular chart has flawed conclusions. A couple of weeks ago I wrote an article on the numerous studies published on hotel distribution and revenue management that hit the air waves daily. It's an incessant effort by all players in the hospitality distribution space - metasearc