In this second post about selling suites in today’s environment, Starwood’s former Director of Revenue Strategy for North America, explains how to measure if you have a problem selling your suites. Ask any hotel General Manager (GM), Director of Sales & Marketing (DOSM) and Director of Revenue Management (DORM) about their suite sales and you’re likely to get some version of “we’d love to sell more suites!”. It’s not just a generic wishful statement, but in most cases, an adm

In the first of a series of articles, Starwood’s former Director of Revenue Strategy for North America lays the case for focusing on suite sales. It is no secret that after eleven fun, enjoyable and self-fulfilling years at Starwood, I decided to start my own company dedicated to selling suites. Over the years, I’ve developed a passion for this particular room type, not just because it represents dreams, success, and hope or because it’s sexy, stylish, and luxurious, but also

Europe has been in the news lately for many discouraging reasons. The fallout from UK’s vote on EU membership plunged the UK’s economic and political systems in turmoil; an event that history will look upon as a pivotal moment in the country’s socio-economic course. With Belgium and France reeling from terrorist attacks since November last year, the news cycle has been on heightened alert for any further signs of violence across Europe. I was in Turkey last Thanksgiving and i